Complete business strategy for any industry — restaurants, agencies, e-commerce, and more. See what's included →
A complete strategic blueprint for your specific idea — market, competitors, financial model, and go-to-market. And unlike a tool that just tells you what you want to hear, Foray stress-tests the idea: what could kill it, where the numbers break, and how to find out — before you commit.
Most businesses fail not because the idea was bad — but because the founder launched without knowing their market, their competitors, or their numbers. Foray produces that knowledge before you commit.
7-day money-back guarantee · Free sample, no account needed
| Competitor | Pricing | Key Weakness |
|---|---|---|
| 7shifts | $29.99/mo | 2hr onboarding |
| HotSchedules | $100+/mo | Enterprise-only |
| When I Work | $2.50/user | No restaurant features |
Enter your business idea and answer 5 quick questions about your goals, team, and constraints. Takes under 3 minutes.
Each section reasons through your specific market, numbers, and competitors for several minutes before writing a word — this is analysis, not autocomplete. Typically 45–90 minutes for Full mode, 20–35 for Lite.
Consulting-grade output you can share with investors, partners, or clients. Lite blueprints run 60–90 pages; full blueprints and business plans run 100–160 pages.
Every section adapts to your business type — specific competitors, specific channels, specific unit economics.
Sustainable outdoor gear brand
Ask Foray about a laundry pickup service for college students, a physiotherapy practice in Toronto, or a hardware tool for electricians — every section references your exact market. Strategic sections spend several minutes reasoning through your context before writing — not generating text instantly.
Sample is free to read — no account needed
Four strategic pillars — each one producing substantive, specific analysis adapted to your market, your model, and your industry.
Understand your landscape — who you compete against, how big the opportunity is, and who your customer actually is.
Model your business economics — how you price, how you acquire customers, and whether the numbers actually work.
Map what you're building or running — the experience, the systems, and the infrastructure that deliver your value.
Surface blockers before they cost you. Includes an Adversarial Review that argues the case against your idea, and Kill Conditions — the specific things that, if true, mean you shouldn't build it.
Example sections — yours adapts to your business
Sections adapt to your business type — not all sections apply to every business. New sections are added as the product evolves; your blueprint always reflects the latest version of the framework.
Every section adapts to your industry — restaurant blueprints model food costs, SaaS blueprints model churn. Same depth, entirely different output.
Consultant
$5k–$15k
4–8 weeks
vs
Foray
from $60
per blueprint · 45–90 minutes
Menu pricing targets, food cost model, shift coverage strategy, and local competitor positioning.
Which services to lead with, what to charge, who to target first, and how to build a repeatable pipeline.
CAC, LTV, and payback period modeled for your niche — plus supplier strategy and DTC vs. marketplace channel mix.
Compliance requirements for your practice type, patient acquisition channels, referral network strategy, and staffing benchmarks.
Pricing tiers, churn benchmarks, PLG vs. sales-led channel decision, and full unit economics for your growth model.
Which side to acquire first, how to reach liquidity, take rate strategy, and network effect triggers for your vertical.
In 90 minutes, you deliver a complete strategic blueprint your client will reference all year. Every deliverable — PDF, portal, workspace — carries your brand.
Your client gets a complete strategic blueprint — competitor analysis, financial projections, go-to-market strategy, and a launch roadmap. The kind of strategic depth that earns their trust, deepens the relationship, and gives them a reason to keep you on.
You generate it in a single working session. Bill $2,000–$5,000 for the engagement. At $499/month, one project covers the plan.
White-label PDFs
Your client receives a polished, fully branded strategy document. Expert work delivered entirely under your name.
Client workspaces
Every client has their own dedicated workspace. Run multiple engagements simultaneously without any cross-contamination.
Team seats
Bring in colleagues for review, refinement, and co-delivery — so your team's expertise shapes every engagement.
Client delivery portal
Give clients a branded link they can bookmark and revisit — professional delivery that reflects your agency's quality.
Agency plan includes unlimited blueprints, white-label exports, and 3 team seats.
We'd rather tell you upfront than have you disappointed.
You need a complete business plan today
Foray generates the strategic blueprint — market, model, competitors, risks. A formal business plan for investors or banks may need additional formatting and an accountant's stamp.
You want someone to validate your idea
Foray stress-tests your idea, but it won't tell you it's great if the numbers don't support it. If you need reassurance, this isn't the right tool.
Your industry is highly regulated and niche
Healthcare, legal, and financial services require domain-specific compliance knowledge. The blueprint will cover what it can, but verified regulatory data in narrow verticals is often unavailable.
Save 20% with annual billing — Professional $239/mo · Agency $399/mo →
Try before you buy
One blueprint, no commitment.
~$60 per blueprint — 5 blueprints per month.
For teams delivering blueprints to clients.
Need unlimited seats + API access? Enterprise →
7-day money-back guarantee on all purchases
Ready to start? Try the free tier → No credit card required.
What a $10,000 consultant produces. Start free — full blueprints from $60.
7-day money-back guarantee on all purchases · No card for free tier