E-commerce Business Plan Generator

Everything you need to know before you launch your store.

Market sizing, supplier strategy, customer acquisition model, and unit economics — before your first order.

✗Selecting a niche without real market size data

✗No supplier or logistics strategy before your first inventory order

✗No customer acquisition model beyond 'run Facebook ads'

What Foray produces for you

Market Sizingsample output

TAM / SAM / SOM Analysis

TAM: $47.3B — US specialty pet supplies market (2024, Statista) SAM: $3.1B — online DTC pet accessories, eco-conscious segment SOM (Year 1 target): $890K — 0.03% of SAM, achievable via 3 acquisition channels

Demand validation signals:

"sustainable dog toys" searches: +340% YoY (Google Trends)
Top 3 Etsy sellers in category: 12,000–40,000 monthly sales
Average order value in niche: $47–$68

GTM Strategysample output

Customer Acquisition Plan

Channel 1: Instagram/TikTok organic (Months 1–3) 3 posts/week showing product in use. Target: 5,000 followers, 2.1% conversion to email list. Zero CAC.

Channel 2: Meta Ads (Month 4+) $1,500/month budget. Target CPC: $0.85, CTR: 2.4%, conversion rate: 1.8%. Projected CAC: $47.

Channel 3: Amazon Marketplace (Month 6+) Secondary channel for discovery. 15% Amazon fee. FBA for fulfilment on top-10 SKUs only.

Month 6 blended CAC: $38 (improving as organic builds). LTV: $134 (3.1 orders/customer/yr). LTV:CAC = 3.5x.

Simple pricing

Free

forever

✓1 Lite blueprint — no card required
✓First section preview on any blueprint

Start free →