Consulting Practice Strategy Plan

A strategic plan for your practice — without hiring a strategist.

Define your pricing model, ideal client profile, and acquisition channels. Get a complete practice strategy in 45–90 minutes.

✗No pricing model that accounts for your time and the value you deliver

✗No ICP definition beyond 'SMBs' or 'mid-market'

✗No clear differentiation from other consultants in your niche

What Foray produces for you

Monetization Modelsample output

Service Pricing Structure

Retainer model (primary): $3,500–$6,000/month for ongoing strategic advisory (20 hours/month). Target: 4–6 retainer clients = $168k–$360k ARR.

Project-based (secondary): $8,000–$18,000 per engagement for strategy sprints. 6–8 projects/year alongside retainer base.

Unit economics:

Fully loaded hourly rate: $175/hr
Target utilisation: 60% billable (1,200 hrs/yr)
Blended revenue at capacity: $210,000/yr solo

Break-even: 2 retainer clients at $4,000/mo covers all operating costs.

Go-to-Market Strategysample output

Client Acquisition Channels

Channel 1: LinkedIn outreach (primary) Target: Operations directors at $5M–$50M B2B SaaS companies. Send 20 personalised connection requests/week. Conversion rate: 3–5% to discovery call, 20% close. CAC: $1,200.

Channel 2: Referral network Past employer colleagues and clients. One warm referral/month at zero CAC is realistic after 6 months.

Channel 3: Speaking + content One industry conference talk per quarter generates 5–10 qualified inbound leads per event. Long-term CAC: $400.

Simple pricing

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forever

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